Job Summary:

Marketing Manager will work directly with the Brand Director and will act as the internal subject matter specialist responsible for brand advertising strategy, scheduling, development and implementation of innovative ads. The ideal candidate will have expertise in the strategy development and implementation of brand advertising campaigns across a variety of media including traditional channels (TV, radio, etc.) and new digital platforms. You will be responsible for ensuring that advertising plans align with the overall marketing strategy and deliver on company and brand objectives. This place shall also include Management of existing members of the Agency. This main team member should be a high-energy, data-driven self-starter with the ability to come up with big ideas and drive change across the company.

Duties & Responsibilities:

Collaborate with Brand, Advertising, PR, Social Media, Creative, Demand Generation and Analytics teams to develop integrated marketing campaigns.
Develop brand advertising strategy that drives innovation and impact by incorporating new and traditional creative approaches in a unique ways.
Evaluate research, develop perspectives and craft advertising strategies and tactics to address business objectives
Partner with analytics team to develop, monitor and analyze KPIs to determine the performance and optimization of brand advertising campaigns.
Support product marketing strategy, implementation and maintenance; monitor company authorizations and review plans.
Monitor advertising campaign budgets, including quarterly analysis and reporting.
Collaborate with other marketing and brand team members to ensure alignment across platforms and promotions
Develop a strong digital awareness of the competitive K-12 school sector both nationally and locally
Stay up-to-date with advertising and media developments and identify areas of opportunity + Develop strong agency partners and supplier partnerships
Impact of business partners on ads Approach through succinct, data-driven presentations.
Track, benchmark and report on key performance indicators
Foster an environment of motivation, inspiration, curiosity and passion for work.

Qualifications:

Minimum 5-7 years of marketing experience
Prior management of major digital advertising campaigns and budgets; proven history in TV scheduling and procurement a must
Proven communication, presentation and persuasion skills
Proven organizational skills and ability to handle and prioritize multiple projects based on business-critical needs
Experience writing advertisement and creative reports and collaborating with marketing strategies and company partners
Experience developing media advertising campaigns (national and local) including television, radio, print, out-of-home, online and mobile
Good digital advertising and connected-TV experience
At least 3 years of experience in the ownership and management of national and local integrated advertising campaigns and budgets
At least 1 year of experience in managing advertising campaigns for Fortune 500 brands

Top Hiring Companies:

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Pearson

Overview

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Size10000+ employees

Founded1844

TypeCompany - Public

IndustryEducation Training Services

SectorEducation

Revenue$5 to $10 billion (USD)

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Accenture

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HeadquartersDublin, Ireland

Size10000+ employees

Founded1989

TypeCompany - Public

IndustryConsulting

SectorBusiness Services

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Greenhouse

Overview

HeadquartersIrvine, CA

Size1001 to 5000 employees

Founded2004

TypeCompany - Private

IndustryAdvertising & Marketing

SectorBusiness Services

RevenueUnknown / Non-Applicable

Visit Greenhouse Agency, Inc. Website